Driven by increasing demand for inkjet and wireless printers, the global printer supplies market is predicted to reach a market value of more than US$33 billion by 2020.
So says market research company techavio. The research reveals that the OEM segment dominated the market with more than 82% market share in terms of revenue in 2015. Due to factors such as customers’ perceptions that OEM supplies are reliable, durable and of high quality, the OEM segment will continue to lead the market for many years to come.
Geographically speaking, the Americas continue to lead the print supplies market, holding a 38% share of the global market in 2015. Thanks to the ongoing demand for inkjet printers and color laser printers in the region, particularly in U.S., the Americas made significant contribution to the global market revenue. Wireless printers in Americas also demonstrated high demands due to rapid technological advancements and increasing demand from corporates and educational institutes.
The research also analyzed the landscape of the global printer supplies market, noting the presence of several well-diversified players intensified competition in the market. Currently, key vendors in this market include (in alphabetical order) Brother, Canon, HP, Epson, Kyocera, Lexmark, and Ricoh.
Techavio’s research findings may be considered to be at odds with that of others who see the total value of the industry being significantly more that $33 billion, and possibly as much as $80 billion. Others also state the OEM share of the consumables market is higher than 90% in color, and as low as 75% in monochrome, with a total share just over 20%.
