Information Agency «Business-Inform» (Moscow) has finished the research cycle of the Russian Market of Printing Supplies for 2015. The results showed that on the whole the sales volumes of Printing Supplies in monetary terms (in USD) has been reduced by 19%, but has grown in unit terms by 8.6%, and if ОЕМ-cartridges segment saw a decline (-18%), then the new-built compatibles segment saw +32% growth. The average price of laser cartridge on the Russian market has dropped by 21% (in USD), and the share of ОЕМ-cartridges has dropped to the record level of 16.4%. At the same time the share of aftermarket products grew up to 62.7%.
According to the specialists of Information Agency “Business-Inform”, the tendencies, which showed themselves on the Russian supplies market in 2015, will continue in 2016. Due to the lack of money Russian consumers will have to search for more economical solutions overlooking “tomorrow perspectives”. That is why in 2016 the growth of new-built compatible cartridges will continue (up to 10.9 mln. pcs. or 19% of the market), the remanufacturing aftermarket will also grow (up to 66% of the market).
The procurements of OEM supplies will fall down to 15% of the market, and the lack of OEM empties will drive the development of new-built refilling segment.
However such tendencies hold a hidden threat to Russian suppliers. The growth of cheap (and low-quality) products shipments on the Russian market will lead to deterioration of those products’ image as well as Russian “average” consumers’ opinion regarding these products. As a result, such opinion will extend to all compatible products within the larger part of Russian consumers (none of them will analyze and compare “quality v. non-quality”, “remanufactured v. new-built”). And when the financial situation in Russia will improve these consumers will return to buying OEM-products. Thus in the future (2017-2018) the whole industry of quality compatible solutions can be under threat.
The evaluations of monochrome laser-printing supplies sales volumes for the Russian market in 2015 are shown on the picture.
