Stanislav Malinskiy, General Director of Informational Agency «Business-Inform»(Russia)
On October 14 I made a report on the current trends and prospects of the Russian market of consumable materials which took place on the exhibition RemaxWorld 2016 Expo in Zhuhai (China). This article contains the main ideas of the report that was presented to the members of RemaxWorld 2016 Expo and the comments on it.
- The proportion of Russian organizations which use the compatible consumable materials has risen from 81% to 93% in 2013-2016. However, the proportion of organizations which target at the high quality printing with compatible consumables has decreased from 34,6% (in 2013) to 17,4% (in 2016) while the proportion of organizations which are guided only by the price with the purchase of consumables has increased from 46,0% (in 2013) to 75,7% (in 2016).
- Under conditions of economic crisis in 2015-2016 due to the growth of purchases of cheap compatible cartridges the proportion of compatible consumables became 20,3% (11,9 million pcs.) while the decline in purchases of OEM cartridges led to the reduction of their proportion to 15,3% (9,0 millions pcs.). The proportion of aftermarket (remanufactured) cartridges has considerably risen – to 64,4% (37,9 million pcs.), and it is remarkable that the proportion of remanufactured new-built compatible cartridges became quite significant and reached 23,3% (13,7 million pcs.).
- The increase in the cheap cartridges percentage on the Russian market resulted in the totals: the market has risen by 5,7% in pieces and has decreased by 9,8% in USD.
- The most part of compatible cartridges that were sold on the Russian market are the cartridges which quality rating is 0.4-0.55. Despite the fact that the average quality rating of the worst cartridges has increased from 0.34 in 2013 to 0.45 in 2016, the prevailing quality rating in 2016 is between 0.4 and 0.55 and that still shows the predominance of rather low quality cartridges. The proportion of high quality compatible cartridges with quality rating is from 0,67 to 0,72 appeared to be less considerable than in 2013-2015. This means only that the low quality cartridges supplies on the Russian market have increased (the volume of the deliveries of high quality compatible consumables has not decreased in 2016).
- The growth in the sales of cheap low quality cartridges on the Russian market led to the fact that the reputation of the compatible consumables among Russian customers became considerably worse. The proportion of customers who stand assured of the low quality of non-original consumables, which was equal 21,7% in 2014, has reached its highest point at 35,4% in 2016. A considerable part of Russian customers who had to use the low quality cheap consumables in 2015-2016 intend to resume the procurement of OEM consumables if financial resources allow.
- The importance of such factors as price, reputation of manufacturers, reputation of corporate sellers and the possibility of remanufacturing (refill) has considerably risen on the Russian consumables market in 2015-2016. Thus, customers try to avoid buying products from the unknown manufacturers and from the unknown sellers.
- The main potential of the Russian market of high quality compatible consumables consists in the explanation to the major and medium-size organizational buyers of the benefits and the economical efficiency of using the high quality compatible materials. Considering the fact that in 2017-2018 in accordance with the federal law FZ №122 many managers of the organizational units which deal with the purchase of consumables will take an adjustment training according to the new professional standard, there is a distinct possibility to show the potential Russian customers the real advantages of the high quality compatible materials.
Notes:
All figures presented in this article were obtained as a result of Business-Inform market investigations in 2010-2016 years. You can see the results of other Business-Inform market investigations on the company website http://www.sforp.ru/en/
Details:http://sforp.ru/en/
