Information Agency «Business-Inform» (Moscow) has finished the research cycle of the Laser Cartridge Ratings for Russian Market of Printing Supplies for 2015.
While evaluating the popularity of cartridges for black-and-white printing the Agency’s specialists created two ratings, the first one in accordance with the share of cartridge procurement in pieces (consumption rating), the second one in accordance with the share of business, who have been buying the cartridges (corporative popularity rating). The results received during 2015 are shown in the table.
As can be seen from the data in the table, the leadership of HP cartridges on the Russian market is undisputable. From 25 most popular cartridges (according to procurement volumes) 11 belong to HP brand. The presence of Xerox (4), Samsung (3), Canon (5), and Kyocera (2) cartridges is also quite natural since those brands occupy positions from 2 to 5 by the volumes of shipments of cartridges for black-and-white printing on the Russian market. From 25 cartridges, leaders of corporative popularity rating, 12 belong to HP brand, 5 to Xerox brand, 2 to Samsung brand, 5 to Canon brand, 1 to Kyocera brand. The “modest” presence of Samsung and Kyocera cartridges in this rating is not surprising, since the high consumption rating for cartridges of those brands are largely defined by large shipments to the narrow circle of corporative clients.
Cartridges that do appear in the first rating but not in the second one are not sold frequently, but they are sold in large quantities. These are: Canon EP22, Canon 712, Canon 725, Kyocera TK-160, Kyocera TK-170, Samsung MLT-D203. On the opposite, cartridges that do appear in the second rating but not in the first are not sold often but in the small quantities. These are: Kyocera TK-1140, Samsung MLT-D101, Canon FX10, HP C4092.
Comparing ratings, one should note that only 19 from the most popular cartridges fall into both ratings. And it is those cartridges that are the most popular for 2015.
On the whole it is worth noting that there is a stable demand for the leading cartridges in 2015. Thus, when comparing the list of the most popular cartridge models for 2015 with the same for January-September 2015 and the first half of 2015, it is not difficult to see that this list has only two changes: according to 2015 results Canon 728 and HP CE255X cartridges have «pushed out» Kyocera TK-1140 and Samsung ML-D2850 cartridges (24th and 25th places in the ratings for the first half of 2015 and for January-September 2015) from the list of the most popular models! The leaders remained the same. Their share is 56-58% of consumer market (in units)!
The leading cartridges – HP CE278, HP CE285, HP Q2612 – still own more than 25% of the Russian market (in pcs.) (January-September – 27.5%, first half of the year – 25.3%). The next leading group – HP CE505, HP CB436, HP CF280, HP Q5949, HP Q7553 – firmly retain their 15% of the consumer market share (January-September – 15.5%, first half of the year – 16.0%). Thus 8 HP cartridges, leaders of the Russian market own more than 40% of the consumer market share (in pcs.).
